GTA 6 price: every rumour versus the official $79.99 price
GTA 6 costs $79.99, with a $99.99 Ultimate Edition. Here is how the $70, $80 and $100 price predictions compare with what Rockstar actually announced.
Confirmed. Rockstar Games or Take-Two said this on the record.
GTA 6 costs $79.99 for the Standard Edition and $99.99 for the Ultimate Edition in the US. Take-Two confirmed both prices on June 24, 2026, and the game launches on November 19 on PS5 and Xbox Series X|S. That ended years of guessing. Analysts warned about a $100 base price, and that never happened. Fans hoping for the usual $70 didn't get their wish either.
Here's the full price story, from the first hints to the official announcement, with a scorecard of which predictions held up.
The official GTA 6 price and editions
Take-Two's press release set the US prices. TechRadar listed the UK and Australian prices.
| Edition | US | UK | Australia |
|---|---|---|---|
| Standard | $79.99 | £69.99 | AU$129.95 |
| Ultimate | $99.99 | £89.99 | AU$159.95 |
Take-Two says the Ultimate Edition adds premium vehicles, weapons, clothing and extra content tied to Jason and Lucia's story. Dexerto's breakdown lists items such as a '95 Grotti Cheetah, personalized sidearms for both leads, and several mod shops and clothing stores. Every purchase made before November 20 includes the Vintage Vice City Pack. Digital pre-orders also come with a free month of GTA+. Digital pre-loading starts November 12, the same day the boxed version arrives. The box holds a download code, not a disc. Dexerto also noted that neither edition gets early access.
May 2024: Zelnick talks value, not numbers
The first real hint came from Take-Two CEO Strauss Zelnick. GamesRadar+, citing GameSpot, reported that an analyst asked him about pricing on an earnings call. He avoided naming a number. He said the company wants any price to feel like "good news" and wants the game to "vastly over-deliver" for what it costs. Take-Two had introduced the $70 price point with NBA 2K21, so GamesRadar+ concluded that $70 was the likely minimum. That was a reasonable guess, not a leak.
January 2025: the $80 to $100 theory
The $100 talk took off with Epyllion's Matthew Ball and his State of Video Gaming in 2025 report. TechRadar summarized it, citing IGN. Ball wrote that some developers and publishers hoped Take-Two would push GTA 6 to between $80 and $100. If that happened, he argued, the rest of the industry could raise its own prices too. He also said a $70 GTA 6 would be the cheapest GTA ever once inflation is taken into account. Larian publishing director Michael Douse responded: "You're not supposed to say this out loud!" This was industry analysis, not inside information about Rockstar's plans.
August 2025: Pachter calls $100
Wedbush analyst Michael Pachter went further. Speaking to The Telegraph, as reported by GamesRadar+, he said: "I expect a $100 price point for the game." He also predicted $10 billion in lifetime revenue and development costs above $1.5 billion. (Our GTA 6 budget explainer covers the cost estimates.)
GamesRadar+ was skeptical that $100 would be the base price. It pointed out that Microsoft had backed away from $80 pricing and EA had ruled it out. It also noted that Circana's Mat Piscatella doubted the $100 idea. But the outlet expected some version of GTA 6 to reach $100, because GTA 5 had a $79.99 Special Edition and a $149.99 Collector's Edition in 2013. It also mentioned speculation about a $100 bundle of the base game plus GTA Online, and called that one of the thinnest theories around.
June 2026: Rockstar names the price
Take-Two announced the prices on June 24, the day before pre-orders opened at midnight local time. The verdict: $79.99 for the base game and $99.99 for the Ultimate Edition. According to TechRadar, that's $10 more than most major US releases. In the UK, though, £69.99 is the same price as games like Ghost of Yotei. A TechRadar poll of 459 readers found 59% thought the game cost too much. Even so, 59% said they'd buy it, including some who complained about the price.
What Zelnick said after the reveal
On the Q1 FY27 earnings call, TechRadar reported that Zelnick defended the $80 price. He said game prices have not kept up with inflation and called GTA 6 "an incredible bargain". He also said: "Our goal is not to maximize price." NBA 2K27, he noted, stays at $70. He also told analysts the Ultimate Edition is outselling the Standard Edition, even though fans criticized it at first. For more from Take-Two's boss, see our Zelnick comments roundup.
Scorecard: which GTA 6 price rumours were right
| Claim | Who and when | Verdict |
|---|---|---|
| At least $70 | GamesRadar+ analysis, May 2024 | Right as a floor. The base price came in $10 higher |
| $80 to $100 | Matthew Ball, January 2025 | Right. Standard is $79.99 and Ultimate is $99.99 |
| $100 base price | Michael Pachter, August 2025 | Wrong. Only the Ultimate Edition comes close |
| Some edition at $100 or more | GamesRadar+, August 2025 | Close. The Ultimate Edition misses it by one cent |
| Collector's Edition at $149.99 or more | Speculation based on GTA 5 | Unconfirmed. Only two editions have been announced |
| $100 bundle with GTA Online | Speculation, 2025 | Unconfirmed |
What's still open
The price question is settled for consoles. The revenue forecasts are not: TechRadar cited an estimate of $3.2 billion in the first 12 months, and Pachter predicted $10 billion over the game's lifetime. GTA 6's online mode doesn't have an official price or date yet. Bank of America thinks it could arrive in early 2027. There's also no official PC version, so PC pricing remains unknown. For console players, the numbers to remember are $79.99, $99.99 and November 19.
Sources
- Take-Two Interactive Rockstar Games Announces Pre-Orders for Grand Theft Auto VI
- GamesRadar+ GTA 6 publisher CEO says he wants to 'vastly over-deliver' on price and offer 'more value than what we charge'
- TechRadar Analyst says there are those in the gaming industry who 'hope' GTA 6 will cost up to $100
- GamesRadar+ Analyst says 'I expect a $100 price point' for GTA 6, estimates Rockstar's development cost is over $1.5 billion, and predicts it will earn '$10 billion lifetime and another $500 million annually from GTA Online'
- Dexerto GTA 6 price confirmed as Ultimate Edition & pre-order bonuses revealed
- TechRadar Is GTA 6 too expensive? We asked, and lots of you said 'Rockstar just lost a sale', but a surprising number of people are willing to buy it anyway
- TechRadar 'Our goal is to deliver way more value to consumers than what we charge them': Take-Two CEO says GTA 6 'will be an incredible bargain' at its $80 base price
Written by AI from the sources listed here, then checked automatically for copied wording and for claims stronger than the sources. How we work
